Golden Route Operations Demonstrates Strong Commitment to Slot Route Partners With Technology Advancements and IGT Partnership
LAS VEGAS – Sept. 12, 2012 – Golden Route Operations (GRO), a subsidiary of Golden Gaming, LLC and Nevada’s largest slot route operator servicing more than 8,500 machines in approximately 650 locations, continues to demonstrate its commitment to its slot route partners with the announcement of upcoming technology advancements in addition to a significant commitment to IGT.
Currently, GRO’s consultation offerings are groundbreaking in the tavern industry. GRO offers its route partners a full array of marketing consultation services including direct mail, player’s club and promotional strategy, and overall brand development, all designed to drive incremental revenue and profits. With GRO’s innovative technology developments, all slot route partners will have the opportunity to integrate “Card of the Day” Bonus Wheel, Ticket-In Ticket-Out (TITO) technology, sports wagering kiosks, enhanced player reporting modules and cutting-edge gaming performance analytics into their consumer development strategy.
“Morrissey Irish Pubs is proud to have GRO as our long term route partner,” said Raymond Paglia, Director of Operations for Morrissey Irish Pubs. “Their commitment to us and the growth of our business is continually shown through the development of gaming and system technology and staff training.”
In addition, GRO has committed to a partnership with IGT, the gaming industry’s leading manufacturer of gaming machines. The slot route operator has partnered with IGT on a strategic purchase of their latest Game King and AVP platforms. To date, GRO has committed to purchasing approximately 300 6.3 Game King conversion kits and 100 AVP’s. The AVP G20 Bar Top model is the premium bar top product in the marketplace and features a 20 inch wide screen. The units are specifically designed to target multi-game, video reel, keno, and video poker players.
“This multi-year deal continues to demonstrate our ongoing commitment to our route partners,” said Blake Sartini, CEO of Golden Gaming. “Along with our best-in-class and proprietary Golden Rewards program and Gaming Management Systems, we continue to reinvest in the success of our route partners. IGT is the most widespread and player preferred gaming platform in the restricted gaming market today, and this new partnership demonstrates that we will continue to provide state-of-the-art games to power our market leading technology.”
Based on GRO’s solid commitment to its partners with innovative technology and results-proven marketing services, it has recently signed 430 gaming machines to be installed within 27 new slot route partner locations. Included in its long-term agreements are Scolari’s Food and Drug Company in Reno, Nev. as well as Buffalo Wild Wings and Wahoo’s Fish Taco in Southern Nevada. In addition, GRO provides games and system technology to premier multi-site operations such as Albertsons, Vons, CVS, Smith’s, O’Aces Sports Bar & Grill, Pit Stop, Love’s Travel Stop, Pilot Flying J, Fabulous Freddy’s Car Wash, Bounty Hunter, Morrissey pub locations, Steiner’s, The Bar, Town Center Lounge in southern Nevada, and Bully’s Sports Bar & Grill and Flowing Tide Pub in Northern Nevada, among many others.